ABOUT BRAND
A brand engaged in the manufacture of handmade candles. "I want to promote a simple brand, concise, clear and distinct. Objective: To create a brand logo that looks modern and evokes an association with the sphere, perhaps to emphasize handmade. The audience is mostly women, 20-40 years old, who are self-developed, read a lot, perhaps meditate or do yoga. They like to furnish their apartments, create comfort.
MAIN VERSION
The impromptu fire sign is a direct association with candles. Since the entire logo is made in such a “careless” style - in the form of a mini illustration - the sign does not require detailed drawing. In the future, its place is taken by the aromas of candles - hand-made illustrations. We deliberately use this technique to show the craftiness, handwork and the person's belonging to the creation.
The font is also made in the style of the logo like it is written by hand.
