Design a desk calendar for Fedrigoni customers to promote their Woodstock paper range. It should be a creative and functional piece which maintans awareness of the Woodstock range throughout the whole year.

 

To create a desk calendar that is tactile and visually pleasing, promoting the Woodstock range through a number of print finIshes to show off the paper.

 

The calander has been designed to show off the 7 weights and 15 colours within the range which have been shown through the four seasons.The four seasons have been shown through a laser cut shape referring to the months a snowflake, flower,the sun and a leaf. The colder the month the thicker the paper weight and a wider colour palette showing the idea of layers. The calendar perforates after each week and can be disposed of. At the end of each month is a different printing finish using different tree textures promoting the paper range. Once the calendar has been used at the end of the year customers will be left with the colours and weights of the Woodstock range within a swatchet booklet to refer to.

etching finish applied to the box

Fedrigoni logo applied to a sticker to attatch the box together which can then be sent to customers