Brief
To encourage people to think about the many negative aspects of legalizing euthanasia.
Solution
The approach we decided to take that we thought would show this successfully was to present this opinion in a very controversial manner. We decided to create a kit a 'euthanasia kit' with the exaggerated scenario that this would be the future we faced if euthanasia was legalized and that this would be sold in your local supermarket. We wanted to show this as quite hard hitting so we gave the kit the name 'End A Life'
Advertising posters, making people aware of Euthanasia
