This new decaf coffee brand will have you rethinking your caffeine habit. 100% taste, 0% caffeine. Eight pm is an incredible tasting premium single origin decaf espresso from Peru.
I was commissioned to develop the branding and logo for Eight PM - a unique brand of delicious, caffeine-free coffee. As well as create a supporting design for its coffee bag's front and back label. The name
Eight pm reflects its purpose: allowing for a calming cup of coffee to
be enjoyed any time of the day, even at 8 pm. This is mirrored
throughout the deliverables. The light pinks mixed with dark blues
show the transition of day to night.
The packaging was crafted with a design incorporating circles and simple shapes, mirroring the number 8 and to represent the phases of the moon. Knowing the significance of the product's name, I opted to incorporate the figure eight into the logo. The letter 'g' of Eight PM has a secret, double role as it doubles as an 8 as well.
