Dive Into Zambia
Branding and environmental installation promotion campaign concept for travel .
In contrast to a common perception of Africa as being a hot and dry continent, the campaign highlights Zambia’s seventeen unique and all-natural waterfalls. Life-sized waterfall installations are found in and around large cities, directly comparing nature-made with man-made structures that are often marveled at. The campaign aims to inspire and inform those who may not have known about Zambia and its natural wonders.
Using QR technology, online media, and information signs found near the installations people can find more information about the campaign and facts about the waterfalls.
Waterfall motion installation at the American Museum of Natural History in New York.
INSTALLATIONS WITHIN CITIES
Empire State Building, New York
Time Square, New York
Natural History Museum, London
