DESCRIPTION
The Whole is a brand equity and brand positioning company that aims to boost business through branding. Its objective is to show to the client that it’s only possible to build their company's positioning by doing 1% every day, because it takes time for a brand to build its reputation. For this reason, the effect of time is something that The Whole already communicated in the previous visual identity, being represented by the symbol of an hourglass in the old logo. Our role was to do a rebrand maintaining the concept of the time effect, that’s so important for the brand, but without necessarily keeping the hourglass in the logo. For the creation of the visual identity, it was necessary to unite two opposite characteristics: seriousness and creativity, very strong attributes of the brand.
SOLUTION
To highlight the effect of time, we didn’t use the hourglass anymore in the logo and we started to use it in the visual identity, in a very innovative and disruptive way. The typography was one of the protagonists in the visual identity and we chose an elegant font to bring seriousness, refinement and high standards to the company. We distort the typographies to visually represent how the passage of time is capable of modifying the structure of anything. It represents how important is to do something every day and how it can boost any business. The objective was to create graphic elements that arouse the curiosity of those who are looking and because of that the client can really understand the importance of the time effect.
JOB
Visual identity, ogo design, presentation design, stationery and social media design.
_
Follow me on Instagram
Visit my website
