For MacAgroExport Company, which supplies vegetables grown in the best natural conditions to Russian market, Maeutica team developed the “Legends of the taste” platform, which refers to traditions and mystery of natural taste creation.

 

The “Legends” were reflected in the brand naming and the packaging concept, on each of which one can find the history of the product birth and the path it passed. The legends witnes that MacAgroExport products carry only the genuine story that passes through generations and ripen under the sun in the fruitful land. 

 

What we have created: Brand platform, naming, brand visual concept, copyright.