Gandhijifont - Visions in Typography.
We wanted to prove that Mahatma Gandhi's tenets of peace, harmony & non-violence are as relevant to the current generation of mobile-wielding, socially-conscious youngsters of India as they were six decades ago. Which is why, after designing 'Gandhijifont' in the ten most popular scripts of India, we invited students from India's leading art colleges to create their own interpretation of the Mahatma's teachings using the font. We then shortlisted the thousands of entries we received & displayed them in an open exhibition for all to see.
The exhibition received more than a hundred thousand unique visitors over three days and resulted in an increased number of font downloads from the Gandhijifont website which at last count had crossed the two hundred and fifty thousand mark.
The exhibition received more than a hundred thousand unique visitors over three days and resulted in an increased number of font downloads from the Gandhijifont website which at last count had crossed the two hundred and fifty thousand mark.
The exhibition was held at Mumbai’s landmark destination - Marine Drive
One of the thousands of artworks created by students
Posters on display at the exhibition
