Parle Confi Company
For their new Confectionary division – Parle Confi Company, the company’s philosophy was to create fun and happiness. That would be translated into different brands of toffees, candies and bubble gums.
The new identity not only had to reflect the brands fun personality but also have a corporate visual appeal that would be adopted for the more serious applications. Hence immerged the world of candy jar, which is a colourful world of confectionary where more more candies are made everyday.
For the Corporate identity this concept was minimized to just the jar lid. A secondary identity consisted of the entire candy jar which could lend itself to more creative adaptations. Furthermore, candy characters were created out of different types of candies manufactured by the company. These characters were used for internal communication to reinforce the values of fun and happiness within the company.
Brand Inspiration
Colour Inspiration
Final Branding
Grid Construction & Free Spave for the logo
Secondary Brand Identity
Colour Palette
Graphic Brand Extensions
Brand Stationery
Brand Tshirt for the Sales Team during brand launches
Candy World Characters
Candy World Characters
He is a hard-boiled candy who is very clear that he just wants to everybody to have fun. He is just so sweet that he is called “Sugar”. But don’t tell him your secret, because he just can’t hide anything.
He is a soft centred toffee who melts for just about anything. This unique heart got him the name “Softie
He is a tall bubblegum who will stretch to any lengths to help you. This ability to mold himself got him the name “Flexi”.
She is the eco-friendly types who can get you any fruit you desire. That why they like to call her “Frutz”
