THE BRAND APPROACHED THE AGENCY TO CREATE THEIR NEW TV & DIGITAL CAMPAIGN FOR THE LAUNCH OF THEIR NEW MODEL. WE WANTED TO BE DISRUPTIVE AND GRAPHICAL. PLAY ON SHAPES, COLORS AND CREATE A STRONG VISUAL IDENTITY FOR THIS CAMPAIGN. WE ALSO WANTED TO CREATE DIFFERENT MOODS FOR EACH DESIGN SPECIFICATION TO BRING VARIETY DURING THE FILM. EACH OF THE SET DESIGNS ARE DIRECTLY INSPIRED BY THE PRODUCT ITSELF.
CLIENT: TISSOT / AGENCY: CREATIVE DOING / PRODUCTION: CREATIVE DOING X SOLDATS / DIRECTOR: GUILLAUME ALLANTAZ
LET'S HAVE SOME FUN AND PLAY WITH TOYS. I HAD ALWAYS WANTED TO WORK WITH A MOTION CONTROL TO CREATE SOME IMPRESSIVE CAMERA MOVEMENT. THIS WAS FOR ME THE PERFECT OPPORTUNITY TO USE ONE. I DECIDED TO SET UP DIFFERENT SITUATIONS FOR WHICH THE MOTION CONTROL WOULD ADD SOMETHING EXTRA IN TERMS OF MOVEMENT, AND EVEN CAPTURE SOME SHOTS THAT WOULD BE IMPOSSIBLE WITHOUT IT.
A MAN AND A WOMAN VERSION. WE DECIDED TO CREATE TWO DIFFERENT SETS, SOMETIMES PLAYING ON DIFFERENT COLORS, SOMETIMES NOT, TO HIGHLIGHT THE SPECIFICITIES OF EACH MODEL. BLACK AND WHITE ALSO PLAYING A BIG PART IN THE STORY. THE YING AND YANG, FROM SATURN TO VENUS.
FOR THE PRODUCT, WE WORKED IN THE SAME WAY AS FOR THE LIFESTYLE. WE WORKED WITH SOME LED SCREENS AROUND THE PRODUCT TO BE ABLE TO CREATE ANIMATIONS OF LIGHT OR STROMBOSCOPING AND SOME COLOR MATT AROUND THE PRODUCT. THAT CREATED A STRONG DNA FOR IT AND REVEALED ALL THE DESIGN SPECIFICITIES OF THE PRODUCT.
I'M ALWAYS A BIT NOSTALGIC LOOKING AT THE PICTURES OF BEHIND THE SCENES. IT JUST SHOWS HOW MANY TALENTED PEOPLE ARE INVOLVED, HOW MUCH MATERIAL IS NEEDED TO MAKE THE IDEAS COME TO LIFE. AND BEING A BIT OF A NERD AND HYPERACTIVE I THINK SHOOTING, BEING IN THE ACTION AND PLAYING WITH BIG TOYS IS ALWAYS MY FAVORITE PART OF THE PROCESS.
FROM THE STORYBARD TO THE FINAL SHOT. IT'S INTERESTING TO LOOK AT THE PROCESS AND HOW IT CAN ENVOLVE BEFORE OR AFTER THE SHOOT. I ALWAYS GO BACK TO THE STORYBOARD TO SEE IF THE FINAL RESULT MATCHES THE FIRST INTENTION.
Agency: Creative Doing / Production: Soldats / Account Manager: Helen Moore / Producteur: Elodie Poupeau / Concept Creation: Guillaume Allantaz / Storyboard: Miguel Vieira / Art Director: Jérôme Masi / Art Director & Content Creation: Vincent Raineri / Chef operateur: Romain Alary / Realisateur: Guillaume Allantaz /
