Digital campaign for Salomon's loyalty programme. The Idea was to mix all the different sports which are part of this loyalty
programme in a smooth way. The new Salomon Guidelines are based on a basic and graphic grid architecture.We used that base to create patchworks and highlight similirarities between sports. But I couldn't resist adding more transitions to give even more energy to this film.
programme in a smooth way. The new Salomon Guidelines are based on a basic and graphic grid architecture.We used that base to create patchworks and highlight similirarities between sports. But I couldn't resist adding more transitions to give even more energy to this film.
Agency: Wide Switzerland / client: Salomon / Production: Creative Doing / Direction: Guillaume Allantaz
Salomon's guideline is all based on a grid and square system. Starting from there, we worked on transitions based on a square system, where movement and shot architectures are similar from one sport to another. A skyline in the background matching a line of architecture on stairs. A shoe matching with another shoe etc etc...
After the work on those square transition, I wanted to give more rhythm to the film. On the second part of the film, I decided to focus more on the shoe itself and to make it the point of interest to merge the different activity locations present in the film.
I wanted to use digital film emulation as a reference for the color grading of the film. I decided to use two different types of rolls. The cinestills 800t and a custom roll by dubblefilm to see what would be the best. I took stills on each location to be able to have those references for the color grading. It also allowed me to get some material to insert directly into the cut.
It's always better to think and plan it in pre-production. Let's stick to the storyboard and make everything happen.
Agency: Wide Switzerland / client: Salomon / Production: Creative Doing / Direction: Guillaume Allantaz / Dop: Jonathan Grimault / Production manager: Helen Moore / Gaffer: Jeremy Vessigo / Art Direction: Yann Gobert / Drone: Dape Prod - Augustin Bendjama / Set design: Célia Longcourty / Editing: Guillaume Allantaz / Color Grading: Endjoy - Sebastien Baudemont / Music: Rotary Lab / Cast: Stéphane Ponte -Yann Gobert - Marion Presigny - Maud Brassier - Loric Brevet - Robin Doriguzzi - Aicha Nombre /
