![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98a46e160880295.63bc4ce79773e.png)
O LIVRO, trata-se de um sebo chic e home décor situado em Campos/RJ e Búzios/RJ, que tem a proposta de oferecer a venda de livros assinados das mais variadas marcas e tipologias, além de pequenas obras de arte para agregar valor ao universo da arquitetura e decoração.
Studio Mateus Araújo. 2022
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57ff80160880295.63bc6735acf50.png)
Assim como o próprio nome já sugere, a marca busca explorar o produto através da forma. Com uma tipografia industrial seguida de traços retos e bem definidos, o LIVRO, passa a sua mensagem de forma elegante, jovem, ousada e objetiva, podendo ser utilizada na horizontal e vertical, a fim de se adequar a diferentes propostas.
O elemento simbólico representado pela letra L, remete a imagem de um livro aberto com páginas em movimento. Em sua simplificação, a vírgula se mantém presente, com a licença poética de que o livro nunca tem um ponto final.
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c27e99160880295.63bc4ce7964c0.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/52d2dc160880295.63bc73cbcbc1d.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d6a7c160880295.63bc4ce79bc78.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d30f32160880295.63bc4ce79edf3.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0172c160880295.63bc4f7c8cdf7.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/806c06160880295.63bc4ce7a004d.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85818d160880295.63bc4ce79add5.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/456caa160880295.63bc4ce799cdf.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63e262160880295.63bc4ce798bbe.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9404e160880295.63bc4ce79dca3.png)
![book Bookstore brand brand identity logo Logo Design typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c3e555160880295.63bc4ce79cbb4.png)
Direção Artística/Design: Mateus Araújo
Projeto: Criação de Identidade Visual
#studiomateusaraujo