Nestlé: Global Families Campaign Illustrations

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Nestlé Global Families Campaign

To celebrate holidays Duke&Duck and Nestlé partnered together with artist around the world to bring this incredible campaign: Nestlé Global Families Campaign.

Representing six different countries, (and timezones!), Duke&Duck invited each illustrator to bring their own background and personal style to their region’s spot. The result was a huge cast of characters and settings, each richly illustrating a different cultural market of the Nestlé brand. The individual styles are special and distinct, but the stories are cohesively connected by the core theme of family togetherness.

I am representing Colombia and Central American countries with my style in this campaign. The main product for Central America was La Lechera and a typical Colombian dessert in which La Lechera is used. It was such an incredible honor to be part of this project and felt so connected with the representation of my region.

The assignment was to create backgrounds and characters for a 10 seconds clip about the region, showing the nature, the architecture, the landscapes and people from Central America. Let's see how everything turned out!

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Production: Duke & Duck
Producer: Aliyah Oestreicher
Creative Director: Katie Trayte
Design: Hanson Akatti, Camille Bovey, Mariam El-Reweny, German Gonzalez, Lyn-Hui Ong, Eri Hashimoto, Katie Trayte
Animation Director: Conner Troxclair
Animation: Henrique Barone, Camille Bovey, Todd Churn, Greg Markman, Eleonora Stella Oei, Conner Troxclair, Dahui Wang

Compositing: John Martinez

Pre Vis: Victor Verdugo

Music & Sound: Sanctus

30-Second Hero Video

10-Second Hero Video - Central America

Central America Credits
Production: Duke & Duck | @dukeduck
Producer: Aliyah Oestreicher | @aliyah.zoe
Creative Director: Katie Trayte | @katie.trayte
Design: German Gonzalez | @_germangonzalez
Animation Director: Conner Troxclair | @harrence
Animation: Todd Churn, Dahui Wang, Eleonora Stella Oei | @tchurn @_HUIGUOROU @stella_stelli

Coloring: Eleonora Stella Oei | @stella_stelli
Compositing: John Martinez | @johnanimates

Pre Vis: Victor Verdugo | @vicver

Music & Sound: Sanctus | @sanctus.audio

Character design
At this stage I only made the frame of the family. But the incredible development of character design work was done by the Duke & Duck animation team. Here are some process of the character design.