South Africa's first-ever branded hashtag Challenge on TikTok – Flamin' Hot Duets

Machine_'s social-media campaign for Doritos called "Flamin' Hot Duets' was the first of its kind in South Africa and received wide recognition for its innovation at multiple awards ceremonies in 2022. Notably, Gold at the New Generation Awards for "Best Influencer Marketing Campaign", as well as a Silver and a Bronze at the Assegai Awards in the "Food & Beverage" and "Social Media" categories. For more information, see the boards and video below.