Founded in 1996 by a former college football player, Under Armour quickly grew to become one of the premier suppliers of high tech sportswear to professional athletes. Now one of the most recognized sports clothing brands in the world, they offer a wide range of sportswear, casual apparel and footwear at both the professional and consumer level.
CHALLENGE
Create awareness and introduce Under Armour's latest sportswear technology - a revolutionary, moisture-wicking fabric called Charged Cotton.
SOLUTION
Create "electrified", attention-grabbing page takeovers on some of the most popular sites on the web.
SERVICES DELIVERED
Concept Development
Copywriting
