American Greetings owned kiwee.com was desperately needing a redesignand restructure of their content. The business goals were to enhancethe user experience, increase retention rate, decrease bail rate, anddrive more traffic through top search engines. First we came up withinitial wireframes for placement of key objects that we knew would bean important part to the user experience, after which we redesigned thelook and feel, and integrated these key parts into the new layout. Werestructured the navigation, and hit on key words we knew people werefinding kiwee.com through and worked those into the main areas of thehomepage.
After a good amount of work we launched and tested... to thisday we are still pulling data from the site that keeps showing theimportance of usability and user experience! Needless to say we met,and exceeded our goals for the site.
After a good amount of work we launched and tested... to thisday we are still pulling data from the site that keeps showing theimportance of usability and user experience! Needless to say we met,and exceeded our goals for the site.
