Embry Riddle Aeronautical University needed a new brochure/mailer forprospective students. For years before this, they sent out a 20 pagesaddle stitched book, so in an effort to cut costs, we decided to breakthe copy down to only what was needed. This saved quite a bit of moneyin the long run not only with being able to more freely give these out,but also mailing these cost much less than the old 20 page book.
Sincewe knew we would cut the cost of mailing down, we were able to usemetallic inks and got more up to date shots on their campus.
Sincewe knew we would cut the cost of mailing down, we were able to usemetallic inks and got more up to date shots on their campus.
