三分設計 B126 Workshop's profile

2023盒家平安兔年紅包|2023 year of the rabbit Red Envelopes

Packaging
《闔家平安。盒加平安。和平加平安》

從和平的理念中定義出闔家平安,在從「和」「闔」「盒」的同音字中使用寶盒來做為紅包的詮釋,中央如雕刻出來的玉兔圖像則是取自於明代的《青白玉鏤空東昇圖環飾》進行取樣延伸結合到清末的寶盒形制,雙兔、琵琶樹、寶盒非常象徵吉祥與喜氣的元素去製作紅包。
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其中一款特殊色則是仿製古代工藝〈螺鈿技法〉此工藝為使用珍珠貝類切割片狀,取其七彩色澤與珍珠色來鑲制工藝品,並且使用特殊箔的疊加來重製螺鈿的特殊成色,其絢麗以及重現想讓大眾可以重新認識此工藝,以及打破既有的紅包紅色印象。


From the concept of peace to define the peace of the family, the Chinese homophone of "和", "闔" and "盒" is used in the interpretation of the red envelope, and the central image of a jade rabbit carved out is taken from the Ming Dynasty《Greenish-white Openwork "East Rising" Circular Ornaments》 for sampling and extension to the late Qing Dynasty's treasure box form, with two rabbits, a pipa tree and a treasure box symbolizing auspicious and joyful elements to make the red envelope.
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One of the special colors is an imitation of the ancient craft "mother-of-pearl technique", which uses pearl shells cut into flakes to make the craft with its seven colors and pearl colors, and uses a special foil overlay to recreate the special color of mother-of-pearl, whose splendor and reproduction allows the public to reacquaint themselves with this craft and break the existing impression of red red bags.





設計|陳威翔 Chen Wei Syang
包裝結構| 蔡志圍 Tsai Mark
行銷|鄭鈿宥 Zheng Dian-You
攝影|陳威翔 Chen Wei Syang
印刷| The Print Institute - 印研所
印務| 張祐誠
紙材| 國倫紙業 祥賀卡_暗紅180g/m2 / 國倫紙業 祥賀卡_暗咖啡180g/m2
箔業| 立揚箔業燙金工藝科技




2023盒家平安兔年紅包|2023 year of the rabbit Red Envelopes
Published:

2023盒家平安兔年紅包|2023 year of the rabbit Red Envelopes

Published: