Child abuse happens everyday, often in front of witnesses. 
Unfortunately, in many cases, it passes unreported. 

Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little… enlightened.

A simple intervention on a traditional medium: With a little help of a motion sensor spotlight, people became participants and were faced with the consequences of turning the blind eye.

Señor – independent agency for communication and branding

Creative director / copywriter: Vanja Blumenšajn
Account director: Iva Kaligarić
Designer: Imelda Ramović / Ivana Rubelj

Director / Editor: Boris Miletić, Vanja Blumenšajn
DOP: Ivan Slipčević
Producer: Iva Kaligarić
Postproduction: Sanja Šiljković
Light: PaLiGaSi
Photo: Damir Žižić

Hrabri telefon:
Ella Selak Bagarić
Hana Hrpka
Jelena Tomić

Outward 2016 - Billboard of the year (jury + public vote)
Ideja X 2014 - Best public service campaign - finalist
Bestadsontv - ad of the week

A very special thanks goes to:
Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdin, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others.

Don't just stand there! Report and stop child abuse.