While at Greenheart Kitchens I worked on two main types of work; 3D models and graphic design. For the graphic design side of things I created logo designs, print adverts, photo-corrections and design adjustments to the website. The images below cover each of these areas.
The brief for the project was to brand their new website as they were moving from creating bespoke kitchens to also having a e-commerce website where users could build their own kitchens from pre-designed units. The company considered naming this new arm of the company Tulip Kitchens but ultimately decided to name it "Greenheart Kitchens Online".
The final top 4 of the logo designs for Tulip Kitchens before the name was shelved in favour of 'Greenheart Kitchens Online'.
A selection of logo designs for Greenheart Kitchens online. For this design I recreated a vector version of the old logo from a very small low-resolution version of the image.
A screenshot of the final Greenheart Kitchens website with customised colour scheme, new logo and retouched photos.
The code for the website was built by Webjects who built a back-end for me to upload images to specific products and pages and allowed me to alter the colour scheme for all areas of the website.
A screenshot of the final Greenheart Kitchens website with rendered 3D models, customised colour scheme, new logo and retouched photos.
A selection of print adverts designed for Greenheart Kitchens to use. These were all designed and arranged in InDesign and use different logos to show their possible 'in-use' look.
A simple Photoshop edit to take out the rough floor and replace it with a smoother surface more suitable for the website.
Another simple photo-edit, this time with a 3D mesh overlaying the real-life product. I also added a fake work surface and cleared out some rough textures, scratches and blobs of paint.
