REMITTANCES
BANCO PICHINCHA
CG I PRINT
INFO AND CONCEPT
LOVO was delighted to partner with ALICIA STUDIO to develop and produce the advertising graphics for Banco Pichincha Remittances campaign. The creative challenges consisted of communicating the unique approach of emotionality, in order to give value to the effort that migrant families make. Their effort and their value as parents and children that they build day by day.
Brand: Banco Pichincha Ecuador 2019
Agency: MullenLowe-Delta EC 2019
Client: Alicia Studio 2019
CG Production: LOVO VFX
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H O W W E M A D E I T
By producing the assets entirely in CG, there was great freedom to combine the look of photogrammetry and abstract elements to visualize the life cycle narrated by the Ecuadorian flag traveling in a topology designed to frame the characters of the campaign.
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One of the challenges was to establish a 3D base that would allow us to use both in RENDER PRINT, with high quality materials and textures. And at the same time in a second scale to be used for MOTION GRAPHICS.
LOVO TEAM
Character Artist: Jesus Velazco
3D Artist: Camilo Saavedra
Illumination Artist: Jesus Velazco
Illumination Artist: Camilo Saavedra
C L O S E P I C S
T H A N K S F O R Y O U R T I M E
