QUILMES BOCK

CG ART   I   VFX   I   POSTPRODUCTION


We wanted to create an impact 3D Beauty Product, that has an power visual content that Quilmes deserves rather than a traditional CG ART.

Was important for us to make an a nature LayOut for this can. Through art direction, we establish a correct motion scene. Trying con capture an amazing moment freeze on space an time.


Brand: Quilmes
Concept: LOVO VFX
Direction, Production & CGI: LOVO VFX





H O W  W E  M A D E  I T

From the very beginning we had to recreate a the Label from cero, taking a guide from the old pictures. We wanted to make a stunning object with a gorgeous close up. 

We take a an physical camera render to approach to the reality of a real frame camera, and at the same time we generate a HDRI from a scratch, to make an atmospheric sense of reality. 

Finally we spend a long time compositing different lights volumes to make the smaller details push the sense of beauty of this scene. 


VFX  LayOut Design / Compositing 
CGI  3D Modeling / Dynamics
RENDER Texturing / Lighting Rendering






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C L O S E D  P I C S

This are details of CG compositing over a scale that 
we wanted to finishing to our work for this brand.


QUILMES BOCK
71
1.1k
1
Published:

QUILMES BOCK

We wanted to create an impact 3D Beauty Product, that has an power visual content that Quilmes deserves rather than a traditional CG ART. Was im Read More
71
1.1k
1
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives