CG ART I VFX I POSTPRODUCTION
We wanted to create an impact 3D Beauty Product, that has an power visual content that Quilmes deserves rather than a traditional CG ART.
Was important for us to make an a nature LayOut for this can. Through art direction, we establish a correct motion scene. Trying con capture an amazing moment freeze on space an time.
Concept: LOVO VFX
Direction, Production & CGI: LOVO VFX
H O W W E M A D E I T
From the very beginning we had to recreate a the Label from cero, taking a guide from the old pictures. We wanted to make a stunning object with a gorgeous close up.
We take a an physical camera render to approach to the reality of a real frame camera, and at the same time we generate a HDRI from a scratch, to make an atmospheric sense of reality.
Finally we spend a long time compositing different lights volumes to make the smaller details push the sense of beauty of this scene.
VFX LayOut Design / Compositing
CGI 3D Modeling / Dynamics
RENDER Texturing / Lighting Rendering
This are details of CG compositing over a scale that
we wanted to finishing to our work for this brand.