Welcome Back Tiger campaign Viagra Website
Viagra had a new competitor entering the market and it was important for it to re-establish its position in a way to show its efficacy and establish an emotional link to the brand. The brief was to design an interactive website that answers questions about the Viagra pill.
The aim of the design was to create a fun and playful atmosphere in order to play down men's problems.
The tag line “Welcome Back Tiger” was already impertinent and perfect for a cheeky design. I created a circus environment where the user is the tiger, tamed by a papercut pin-up doll in a bedroom, as an allegory to the fear and challenge involved for some men in bed situations.
