The campaign was advertised through interactive banners and animated skins.
The users could access the competition on Moccona’s Facebook “Indulgent Moments” app.
The interactive banners and animated skins are based on the Moccona TVC "Room 18", which is about remembering good times and keeping the precious souvenirs into Moccona’s iconic coffee jars.
On the Facebook Application, users submit indulgences symbolized by icons, and win prizes according to the amount of moments they dedicated to themselves.
The look and feel I designed has a warm and soft atmosphere, with velvet and silk like textures, ribbons and gold for a Premium feel.
Result of the campaign:
• There were a total of 7317 indulgences checked in
• 2379 people installed the application
• There were 2286 content shares with an average feedback of 2.4 per share
• Over the campaign period we grew the fan base by 4331
