The Visual & Performing Arts Department at Daemen gives out a pamphlet to all potential art students that lists an overview of majors, scholarships and opportunities that are offered in the arts. The original 'pamphlet' was in dire need of a re-design. The objective was to design a brochure that better reflects the creativity, talent and professionalism of the V&PA department and appeals to the target audience. Also, to get more students to enroll at Daemen College.