Here is a school project for Design & Subculture class in my Degree module. This identity system design is for a Hipster outfit store named Hipinity. Hipster is a subculture for those - who - don't - follow - the - mainstream. Hipinity is an urban outfiter in Singapore This project was done in 2013.

 

The logo was inspired from the deer - a very common image in hipster graphic / photograph style. For this project, I aim to create a young, unique, and fresh look to the identity system.

 

The identity system consists of logo & stationery design, poster and website design.

Thank you very much.