This is a project for Design & Marketing class - a new marketing campaign for Chanel No.5. This perfume has been the most famous fragrance all over the world and for this campaign, the concept is to “bring back the legends”. The event name is “Once upon a time” - A prologue to the future. For the poster, I used the images of 1950’s movie stars - Audrey Hepurn and Marilyn Monroe. They are legends in film history and they also present the elegance, attraction and classics - just like Chanel No.5. The posters are designed in vintage style, combined with colorful flowers and fruit to illustrated the richness and special scent of No.5.
These posters go together to introduce the film & exhibition event. The event is organized at Singapore Art Science Museum. It contains of a movie festival with famous 1950s classical movies and a Chanel No.5 exhibition. This exhibition is to help people to understand more about Chanel. This exhibition will focus more into the art and history side of Chanel No.5 - an exhibition of inspiration, art and creation. It will display a large amount of photographs, different Chanel No.5 bottles and related art. This exhibition and film event are to bring a deeper understanding and different sides of Chanel - more than just the product and commercial business.
Thank you very much.
