chill, new heritage
Creative directorㅣChungjic Kim
Brand strategistㅣChungjic Kim, Seongjin Cheon
Storytelling / Slogan / Logo / Pattern design / Graphic key visual
chill is a brand of NJCG maker. NJCG is a graft of ‘na-jeon-chil-gi’ in today's culture, and we want to express the beauty essence of na-jeon-chil-gi in today's perspective view. chill is going to conduct experimental NJCG in modern method.
