STORYGE, Story in storage
Creative directorㅣSeongjin Cheon
Brand strategistㅣChungjic Kim
Brand planning / Brand strategy / Storytelling
Product strategy / Design concept / Furniture design / CMF coordination / Production follow-up / Art direction
Naming / Slogan / Logo / Symbol
STORYGE designs lifestyle furniture that focuses on what kind of story it can contain rather than its appearance. Minimalistic design provides furniture that reveals the story inside.