COTBOX FLAGSHIP STORE
INTERIOR DESIGN / RETAIL
Location Istanbul Year 2018 Partner Cotbox Status Completed Photo BARN Area 30 m²
BARN arch undertook the showroom architectural design and application of the Cotbox brand in Eminönü Yeşildirek. In some projects, without a doubt, location remains a constant focus at every stage of the project. Cotbox is an epitome of this; the design tries to keep context vibrant through establishing a visual contrast and differentiation from the location. This approach towards context and design is materialized with the means of exhibition.
Although the preference of the commercial culture is with the random pattern and multiplexing of the products; in the designed space, it was decided to display the product with units focused on the right light and attention, and without repetition. Showcases are as permeable as possible, the exhibition hangers are directed towards the street and designed to be perceivable from the outside. The material selections were chosen to be compatible with the position and perception of the brand in the market. Calmness and raw understanding is crystallized further via material selection; creating a stronger contrast to the periphery. Some of these materials are satin aluminum hanger units, terrazzo in floor tiles, and oak wood in furniture. The ceiling is designed with a custom-made satin raw aluminum plug-in system, the lighting is hidden on aluminum surfaces and its density is adjusted to maximize the visibility of the products at all times. The wall, which perpendicularly cut the facade of the space, was washed with visuals depicting seasonal products of the brand via a projector that is hidden on the ceiling.
Cotbox is a solution to creating a modern brand in such a cultural fabric; and would not be successful without a healthy understanding of commercial codes of the built environment, brand targets, and a high dose of excitement.
