AMP Retirement wants to help you plan for and live the retirement you deserve.
Developed in partnership with CHEP Network, AMP has launched its new retirement campaign: Rewrite your Retirement. The campaign has launched across OOH, video, social, display and radio.
Working alongside CHEP and The Kitchen Creative, we were engaged to work on the
30 second video using fantastic photography by Stephen Dupont. The fully integrated campaign hopes to show that retirement is inspiring and something to get excited about.
30 second video using fantastic photography by Stephen Dupont. The fully integrated campaign hopes to show that retirement is inspiring and something to get excited about.
Credits
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Client — AMP
Design — CHEP Network
Production Company — The Kitchen Creative
DOP — Tyson Perkins
Photographer — Stephen Dupont
Animation — Never Sit Still
Sound Design — Sonar Music
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Studio Director — Mike Tosetto
Sound Design — Sonar Music
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Studio Director — Mike Tosetto
Producer — Sharon Lim
Project Lead — John Grist, Ben Walker
R&D — John Grist, Ben Walker, Nancy Li, Howe Tom, Sylvia Leo, Chantelle Micallef, Isabelle Trudgian
Motion Design — John Grist, Ben Walker, Sylvia Leo, Melany Webster, Chantelle Micallef
R&D — John Grist, Ben Walker, Nancy Li, Howe Tom, Sylvia Leo, Chantelle Micallef, Isabelle Trudgian
Motion Design — John Grist, Ben Walker, Sylvia Leo, Melany Webster, Chantelle Micallef
MOTION CAMPAIGN
6 second video cutdown (9:16 & 1:1 formats).
15 second video cutdown.
MOTION R&D
Exploration of supers (using the cursor as leading edge).
Exploration of depth of field & camera moves with photography/film.
R&D of hand-drawn vs. digital chinagraph marks, inspired by emulsion coating found on film strips.
FINAL STORYBOARD
Collated stills showing final sequence.
LAYOUT R&D
Exploration of photography layouts & typographic integration.
THANK YOU.
