BINGE is an Australian streaming service, home to the world’s best film and TV. Nothing gets on your screen unless it’s binge-worthy, award-worthy, share-worthy or all-time-favourite worthy.
We assisted Thinkerbell in the refresh of the BINGE brand, helping to create a dynamic and flexible broadcast package that pushed the identity into new territory.
With a blank canvas for the BINGE opener, we created visuals to represent the wide variety and diversity of content showcased on the platform.
Our multicolour tunnel prepares and immerses the viewer into the BINGE streaming experience.
Credits
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Client — BINGE
Brand Agency — Thinkerbell
Brand Design — Thinkerbell
Animation — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Darcy Green
Brand Agency — Thinkerbell
Brand Design — Thinkerbell
Animation — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Darcy Green
Project Lead — Supriya Bhonsle
R&D — Supriya Bhonsle, Sylvia Leo, Howe Tom, Chantelle Micallef, Melany Webster, Zoe Crocker
Motion — Supriya Bhonsle, Sylvia Leo, Howe Tom, Chantelle Micallef
R&D — Supriya Bhonsle, Sylvia Leo, Howe Tom, Chantelle Micallef, Melany Webster, Zoe Crocker
Motion — Supriya Bhonsle, Sylvia Leo, Howe Tom, Chantelle Micallef
BINGE MOTION ASSETS
BINGE motion assets.
MOTION R&D
Motion exploration.
LOGO EXPLORATION
BINGE logo tests and exploration.
STYLEFRAMES R&D
Styleframes & look development.
TUNNEL EVOLUTION
Tunnel look development.
RESEARCH & DEVELOPMENT
Select motion tests from R&D phase.
STORYBOARD
Storyboards for the BINGE tunnel sequence.
Brand applications by Thinkerbell, the agency responsible for the BINGE rebrand.
THANK YOU.
