Mother Soil
The earth is considered the mother of all living beings and plants, the center of fertility.
A good soil, like a mother's womb, gives life to plants. Many plant lovers treat them as their children and give them names. Many of them call themselves plants parents.
The design was inspired by natural fertility which visually expressed by pregnancy ultrasound screen. The earth is called mother earth all around the world. By this metaphor of soil the design has been modified and transformed to packaging soil design. The line contains fout types of soil: compost, mulch, gardening and potting soil. The ultrasound pregnancy window shape on the package is transparent and shows the type of soil.
Mother Soil line is about emotions that customer feel when see the package on shelf. The feeling of mother love arises subconsciously. Nevertheless, the design about the mother’s love, unique design will attract a wide target audience by unique design.
