Taxology - website redesign
Challenge:
Taxology is a consulting company specializing in VAT compliance and taxation. They help e-commerce businesses account for foreign sales efficiently and in accordance with applicable regulations.
Our task was to redesign the website to best present the company's offerings, build their expert position in the market, and, most importantly, increase their conversion rate.
We received from the client a visual identity, a brand charter, and access to the website's analytics data. After studing these materials, we conducted a several-hour workshop with the client to map the site and analyze the benchmarks together.
We prepared moodboards for the client with inspirations based on slogans from their "Brand Charter" document. The clients chose one of them in accordance, thanks to which we took the direction in which we followed until the very end.
The next step was to prepare UX mockups. Once they were approved, we designed the illustrations and the entire UI.
The site includes multiple sections and subsections with CTA buttons that direct the user to contact the company.
Any questions? Would you like to start a project with us?
We’re always open to new challenges!
We’re always open to new challenges!
