BeautyVine is a new beauty product company that specializes in creating natural, organic, and eco-friendly skincare, haircare, and makeup products. The company aims to provide customers with high-quality, affordable beauty products that are safe for their skin and the environment. The name BeautyVine is a combination of the words "beauty" and "vine," which reflects the brand's commitment to incorporating botanical elements in their products.

Objective: The objective of this design brief is to create a logo and packaging design for BeautyVine that accurately reflects the brand's values and products. The logo should be visually appealing, easily recognizable, and scalable to different sizes and mediums. The packaging design should be practical, aesthetically pleasing, and informative.

Target Audience: The target audience for BeautyVine products is primarily women aged 18 to 45 who are interested in natural and organic beauty products. They are health-conscious, environmentally aware, and looking for products that are gentle on their skin.

Logo Design: The BeautyVine logo should incorporate a botanical element that reflects the brand's commitment to natural and organic products. The logo should be simple, elegant, and easily recognizable. It should be scalable to different sizes and mediums, including websites, social media, and product packaging. The logo should use colors that are associated with nature, such as green, brown, and earthy tones.

Packaging Design: The packaging design for BeautyVine products should be practical, aesthetically pleasing, and informative. The packaging should be made from eco-friendly materials, such as recycled paper or biodegradable plastics. The packaging design should incorporate the BeautyVine logo, product name, and key information such as ingredients, usage instructions, and any certifications or awards. The packaging design should also use colors that reflect the brand's commitment to natural and organic products.

Deliverables: The deliverables for this design brief are:

• A BeautyVine logo in different formats, including vector and PNG.

• A packaging design template that can be used for different product lines, including skincare, haircare, and makeup products.

• A set of guidelines for using the BeautyVine logo and packaging design, including color schemes, font styles, and usage instructions.

Timeline: The timeline for this design brief is four weeks. The first week will be dedicated to research and brainstorming. The second week will be for creating initial logo and packaging design concepts. The third week will be for refining the design concepts based on feedback. The fourth week will be for finalizing the designs and preparing deliverables.