Baked Envy is a small bakery based in British Columbia, Canada. Olivia, founder and head cake designer, creates delicious and stunning desserts for her clients. Her work is bespoke and beautiful, and the Atelier was tasked with creating a visual identity that embodies all that Baked Envy is.
The above primary lockup was crafted to be recognizable across different scales by being deconstructed into its parts and applied to different mediums. The use cases range from profile photos, favicons, signature sign offs, and page headers. Below you'll see an embossed rendering of the reduced lockup - perfect for use on package branding and business cards.
