PROJECT DESCRIPTION
Paralelo Zero, which means the equator parallel of 0º, marks the conceptual beginning of this upcoming architectural studio that centers its work in both architectural design and research. The studio approached us to create their new brand identity system. Narrowing in on Paralelo Zero’s combination of practice and research, we designed an identity that re-produced the geographical references of the studio’s name, using a clear and mathematical typographic system.
We expanded on the system by creating a series of graphic objects which can be used flexibly in print and online.
//logo, website and various printed material
