'YouTube: Game On' Director's Cut [imagery indicative only].
YouTube: Game On is the year’s biggest global interactive gaming experience, giving fans the opportunity to join their favourite creators in a live event unlike any other.
We collaborated with Entropico to help develop the huge amounts of content required for this celebration of the platform’s diverse gaming community. From on-screen bumpers to Times Square billboards, this campaign was virtually everywhere!
With a design style guide provided to us, our team jumped into an extensive exploration phase to discover how the elements would come to life in motion.
Credits
––––––––––––––––––––––––––––––
––––––––––––––––––––––––––––––
Animation Studio — Never Sit Still
––––––––––
Studio Director — Mike Tosetto
Producer — Sharon Lim
Project Lead — John Grist
3D — John Grist
Additional Design — Sylvia Leo, Melany Webster, John Grist, James Vallance
Additional Design — Sylvia Leo, Melany Webster, John Grist, James Vallance
Motion Graphics — Sylvia Leo, Melany Webster, John Grist, James Vallance
Selected shots from the 'YouTube: Game On' campaign.
SOCIAL MEDIA APPLICATIONS
Selection of social cutdowns in situ.
3D ASSET R&D
Selection of 3D R&D.
MOTION TYPOGRAPHY R&D
Selection of motion typography R&D.
OOH APPLICATION R&D
Times Square billboard OOH application (in situ & R&D).
TRANSITIONS & FOOTAGE R&D
Transitions & live action footage treatment R&D.
LOGO RESOLVE
Endframe logo resolve.
THANK YOU.
