The name reflects the company’s values through the definition of the word, as well as the military term, being an acronym for “Group, Range, Indication, Type of fire”.  This is a fundamental team mechanic in modern military training, so this couldn’t be more relevant.

​The company colours are mimic those found in airsoft guns. Black being the most dominant, white found on the markings and the orange from the flash hider at the end of the barrel. This is to make the brand quickly recognizable and memorable to the target audience.

The font Arial was used to keep it clean, again reflecting the style of the markings found on various parts of the guns and equipment.  The logo uses a slightly modified versions of Korotaki Regular, a solid sans serif with angles much like tool sets used to work on airsoft guns.

To develop a relationship with the airsoft community and it’s players, the business cards display a picture of the staff member in-game, along with their respective “call sign”. This would be made of a thick textured stock to make it easy to handle with gloves and won’t wreck even after being thrown in a bag with the rest of your gear.