This project is still currently in progress.  
To start, I created a new company- En Route: A coffee shop/storefront that provides everything you would need for an easy and enjoyable morning commute. After creating the company, writing its objectives, and assigning a core demographic, I branded the company. For the branding, I wanted the logo to be tactile- something users can feel. To capture this feeling, I turned my logo into a rubber stamp. 

 

In the future, I plan to refine the business cards and letterhead, develop product packaging and create a phone app that users can utilize during their commutes.