A Corporate Identity Design for the Hawaiian Dance Club Hula Vibes 🏖🌺
Hula Vibes is an ITMO University-based Hawaiian dance club that offers an inclusive platform, curating diverse events to immerse youth in Hawaiian culture and dance. As a design student and community leader, I had the privilege of crafting the club's distinctive visual identity.
Project scope:
• Exploring analogues
• Crafting a corporate identity concept
• Sketching
• Designing a logo
• Developing branding elements
• Creating layouts aligned with the corporate identity
• Crafting a corporate identity concept
• Sketching
• Designing a logo
• Developing branding elements
• Creating layouts aligned with the corporate identity
Mood board (inspiration) on Pinterest
Mind map (development of ideas) in XMind
Style board (typography, color, logo design, etc.) on Pinterest
Design Concept
The contemporary hula dance incorporates a slight undulating movement in the wrists. If you ask someone with no experience to replicate a Hawaiian dance, they would most likely show waves with the hands.
The truth is that the Hawaiian islands are surrounded by water. As a result, wave motions may be seen anywhere throughout Hawaii. We can infer that's where the native Hawaiians acquired dance inspiration.
Logo sketches. Drawn by hand and vectorised
Fonts: Crafter-regular, Roboto Condensed-bold, TT Firs Neue-bold
Logo Key Ideas:
• A woman whose face consists of traditional Hawaiian motifs: a bird, shells, and a star.
• A woman sitting on her knees and dancing with her hands. The image refers to the natives from the island of Niihau collecting lei from the shells while sitting on the mats.
• A dancing woman counterform in a wave.
Logos, fonts, colors and patterns prototype for each concept:
The Chosen Logo
Among the three final drafts, the dancing woman logo was selected. It satisfies the following criteria:
• Recognisable
• Comprehensible
• Referring to the culture
• Laconic
Logotype construction
Golden ratio proportions
Multicolour logo
One-colour logo
Inversed logo
Additional multicolour logo
Additional one-colour logo
Additional inversed logo
Identity Colours
PANTONE: 000C, 17-5734 TPG, 705 U, 2022 U
CMYK: 80 0 25 45, 0 30 40 0, 0 15 10 0, 0 0 0 1
#FCFCFC, #1A8666, #FFDDE5, #FFA588
Typography
TT Firs Neue-bold, semi-bold and regular
Layouts presentation with the corporate identity:
Instruments used:
• XMind
• Procreate
• Illustrator
• Photoshop
• Photoshop
• Figma
Thank you for taking the time to explore this project. If you found it valuable, I would greatly appreciate a thumbs up. Your support and feedback are truly appreciated! If you have any questions, you can reach out to me via my LinkedIn profile or by mail.
