Blue Associates have been involved in the design and development of their product from their launch
Rapha dominates the high end, quality and stylish cycle clothing market. In fact, they created this sector in the market as before they launched in 2004 there really wasn’t any brands that were focused on quality and style.
Blue Associates were involved right from the initial concept of the brand, helping to construct mood boards to help the presentations to obtain the initial round of funding to launch the brand. Further to this we designed, developed and produced the very first product being the Men’s Classic Softshell Jacket that is still going strong today with very few alterations from version one.
This product was the start to the epic collection they currently retail and was the test bed to make sure the brand would be accepted and cyclists desired something new. Rapha was born and the rest is history.
Shortly after this launch we started to develop new products to extend the range that included some other classics including gloves, bib shorts, rain jackets and a gilet that formed and still forms the core behind the Training and Classic collection.
In 2009/10 we helped develop the City Riding collection, designing the key styles including Rain jackets, sweaters, polos & shirts and trousers, again still going strong today.