DIGITAL TRANSFORMATION OF A WELL-KNOWN RETAILER FROM VIENNA, AUSTRIA TO AN AWARD-WINNING INTERNATIONAL ECOMMERCE PLATFORM.
BRAND DESIGN CHALLENGE
In recent years, meditation and mindfulness have broken into the mainstream. As a result, alternative healthcare is fast becoming a pillar of the wellness industry. The challenge was to create a unique brand that demands recognition in a saturated market, and confidently stands apart from competitors in look and feel as well as tonality. The design needed to push the boundaries of what is expected in this industry, while still retaining approachability and appeal.
DIGITAL TRANSFORMATION OF A WELL-KNOWN RETAILER FROM VIENNA, AUSTRIA TO AN AWARD-WINNING INTERNATIONAL ECOMMERCE PLATFORM.
BRAND DESIGN CHALLENGE
In recent years, meditation and mindfulness have broken into the mainstream. As a result, alternative healthcare is fast becoming a pillar of the wellness industry. The challenge was to create a unique brand that demands recognition in a saturated market, and confidently stands apart from competitors in look and feel as well as tonality. The design needed to push the boundaries of what is expected in this industry, while still retaining approachability and appeal
DIGITAL TRANSFORMATION OF A WELL-KNOWN RETAILER FROM VIENNA, AUSTRIA TO AN AWARD-WINNING INTERNATIONAL ECOMMERCE PLATFORM.
BRAND DESIGN CHALLENGE
In recent years, meditation and mindfulness have broken into the mainstream. As a result, alternative healthcare is fast becoming a pillar of the wellness industry. The challenge was to create a unique brand that demands recognition in a saturated market, and confidently stands apart from competitors in look and feel as well as tonality. The design needed to push the boundaries of what is expected in this industry, while still retaining approachability and appeal.
