Project 5 is all about designing for accessability. Each group was given a client with a specific need, and we were given Instagram with the intention to bring in more users in the 60+ audience. Our solution is to find a way to educate the 60+ community how to use Instagram and how to interact with their family members on the platform. 

Here are designs we pulled as inspiration from our research. 

Below are Instagram's main competitors. You can see examples from Pinterest, LinkedIn, Facebook, TikTok, and Twitter. 

Below are our first draft wireframes. 

Learn Instagram Now, Make Posting Easy, Interact with Grandkids, You Don't Have to Break a Hip to Be Hip, Retiring from Social: Don't, Age Showing on the Gram?

Final page comps

Website mockups

Collateral pieces: Mailer, Yarn band ad, and outdoor signage.

Final presentation board!

Credits

Name: Felicity Gentry, Ashton Walker, Addeline Kelley 

Class: Web Strategy and Design 

Client: Instagram 

Audience: 65+ Technology Challenged Grandparents 

Illustration: Ashton Walker 

Copywriting: Addeline Kelley 

Photography: Felicity Gentry, Ashton Walker, Addeline Kelley