Soproni decided to lead a change in the attitude of Hungarians. As a beer brand with a product that is always there to lift the spirits of an occasion we decided to communicate with a direct message, challenging the thinking of our target group. We wanted to emphasize the main message as much as we could: It’s your choice, how you see the world!
"To those who don't give up if they don't make it right away."
"To those who trust that they find what they're looking for."
Client: Soproni
Agency: ACG
Creative Director: László Nagy
Copywriter: Márton Martos
Account manager: Renáta Balogh
Programming: András Oláh
