Summary
We asked people to help us to take the football-powered car from Budapest to the Berlin UCL final in a special way and cover the whole 875 km distance with football kicks. To achieve that we built a special soccer goal that measured the speed of the ball and calculated the distance of every kick. We toured the soccer goal through the country where people could bring the car closer to Berlin kick by kick. For those who couldn’t participate live we created an online game where they could kick the ball virtually. Participants could follow the journey of the car real time on an online map and on Facebook as well where have kept a multimedia road diary.
The campaign ran in four countries (Hungary, Poland, Slovakia, Czech Republic).
We created a teaser video for the introduction of the campaign.
Participants could follow the journey of the car real time on an online map.
Client: Nissan CEE
Agency: ACG
Copywriter: Márton Martos
Programmer: Zoltán Lakatos
Strategy Planner: Erika Farkas
Account manager: Dániel Roland Maczonkai
Event Agency: BO Event
