Brand BOURSIN extends its product range with BOURSIN Cuisine (for cooking). The public target are mothers and young women (25-40 years old). The countryside must promise that it is from now on possible to cook easily with fun.
To refresh the brand image and to give more popularity to the new range to cook.
To create a link of proximity between the consumers and the brand.
To create a link of proximity between the consumers and the brand.
Print:
To show the attribute of the product by showing the jealousy of other vegetables.
The baseline is "we didn't finish grilling it".
Application:
The application is a game, in which you can torture a BOURSIN so that it acknowledges his receipt secrets. Every range of Boursin has his own personality and scream. So you can get more range with codes on the products. At the end, you can collect all your receipts.
