We were tasked with the hypothetical launch campaign of BMW Household - BMW's line of new household appliances.
 
We decided to portray the performances of the brand listed below, in a humourous and exaggerated way, within the home context.

Power
Agilty
Speed
 
 
From concept to realization, Brand Identity (New colour code) and the new BMW Household Slogan
Thanks for watching :)
BMW Household
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