The Spielzeug Museum in Salzburg invites young and old alike to the colourful world of playing. The primary focus is on experiencing and giving things a try. While the ground floor invites visitors to roll around, balance and be amazed, the first floor offers a varied world full of the most different toys to look at – many things are deliberately on children’s eye level – and to touch.

On the first floor of the Spielzeug Museum, a visit to the museum becomes a journey into the past. In the special exhibition »Living History – Time Trip in Five Stations«, museum visitors can explore the worlds of princesses, knights, Vikings, Stone Age people and dinosaurs.

As a homage to the paper theatre, scenic backdrops fan out the individual »worlds of experience«, and angled niches create playful retreats. The large-scale and partly room-high illustrations and contour-cut elements printed on fiberboards create stage designs that are worth exploring. We decided on GT Super as the headline font. It shows a very independent character with the capital letters in the style »Italic« and forms a harmonious bracket with the corporate font »The Sans« on display boards, in speech bubbles and games as well as with the different scenarios.