October is known as the month of Sumpah Pemuda
It’s commonly associated with:
Diversity - United - Indonesia - Proud - Change Maker
We came up with an idea Jiwa Muda to tap in with the younger generation
to start cooking and Sayurbox will guide them.
Indonesian youthful theme that visualizes
the enthusiasm of people who are young at heart in trying to cook new menus and also to be more experimental, to support the thematic campaign this October, Jiwa Muda.
the enthusiasm of people who are young at heart in trying to cook new menus and also to be more experimental, to support the thematic campaign this October, Jiwa Muda.
The direction is to show 3 friends having a dinner feast at home,
and 1 person as the home owner is serving the home-cook meal to represent the on going tagline #NyobainMasakHariIni
and 1 person as the home owner is serving the home-cook meal to represent the on going tagline #NyobainMasakHariIni
Master Key Visual
Social Media
Brand: Sayurbox
Sumpah Pemuda Campaign
CREDIT
Sayurbox Creative Team
Danu Labda - Creative Design Manager
Meilia Srigati Arumsari - Art Director
Jhony Hutapea - Lead Photographer
Sarah Sekar - Assistant Producer
Erika Karmelia - Stylist
Ratna Mardiani - Senior Copywriter
Rian Sidik - Freelance Copywriter
